Seth Godin on standing outIn a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. More VideosBarry Schwartz on the paradox of choice.Michael Pritchard invents a water filter. Pattie Maes demos the sixth sense. Return to Video Contents Back to Mint Innovation Mainpage |